Free tool
TikTok Money Calculator
Estimate what a sponsored TikTok video is worth, based on your engaged audience rather than follower count alone.
Leave the rate blank and we use a typical TikTok average. Your own rate gives a much better estimate.
Enter your follower count to see an estimate.
TikTok rates work differently
TikTok engagement rates run substantially higher than Instagram’s — mid-single-digit percentages are ordinary here where they would be excellent on a photo feed — so the same follower count produces a different calculation. This tool accounts for that with a TikTok-specific band.
The other structural difference is that TikTok reach is far less tied to follower count. A creator with eight thousand followers can routinely out-reach one with eighty thousand, which means brands on this platform increasingly price against typical views rather than audience size.
What this does not include
The estimate covers a straightforward sponsored video. It does not account for creator fund style programmes, live gifting, affiliate commission or shop revenue, all of which are separate income streams and vary enormously by region and eligibility.
It also cannot know your niche, which is the single biggest variable. A finance or software creator commands several times what a comedy account does at identical size, because the audience converts into something an advertiser can measure.
Use the range to check whether an offer is in a sensible region rather than to set a price. If a brand’s first number is far below the bottom of this range, that is worth knowing before you accept it.
Every figure above moves with engagement rather than follower count, so the fastest way to change the estimate is to change what a post does rather than how many people follow you. The engagement rate calculator measures where you are now, and TikTok views move the input this page is built on.
Every estimate here follows engagement rather than follower count, which is why two accounts the same size can be worth very different amounts. To see the effect on a single post, 10 free TikTok likes is free and needs no card.
A brand deciding whether to pay you opens the profile before it opens a spreadsheet, and what loads first is the picture. The TikTok profile picture downloader shows any public one at the size it is genuinely published, which is a fairer look at yours than the thumbnail you see in the app.
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